The Main Reason Trust Is So Important Is

Category: Finance, Insurance.

Years ago a major US company wanted to find out how different colors affect the human psyche.

You may wonder, "Why would anyone waste so much money for something like that? " Well, you d be amazed to know that they actually discovered a secret within a certain color that influenced the way their customers, associates and the world viewed them. In fact, they spent millions of dollars on this research. The bottom line is, this color when used properly, instills TRUST and a sense of comfort in the human mind when it s viewed. Not to mention in 2005 took in$ 91 BILLION in annual revenue. Since then, this 118- year- old company has grown to be a global powerhouse with engineers and consultants in 170 different countries and almost 330, 000 employees. I don t know if anyone can give you a fair estimate of how much this shade of blue has contributed to the success of this Corporate Giant. but they thought it was important enough to wear proudly in their logo.

These attacks, affect all of, unfortunately us. This shade of blue is commonly referred to as IBM Blue, and as you probably guessed. the company is International Business Machine Corporation, also known as, IBM" BIG BLUE! " Little things that instill trust. "Why Are They So Important? " As you have probably seen in recent years, the life insurance industry has come under attack due to a minority of agents who use unscrupulous sales tactics. And it hits us where it hurts. "In the wallet. " As soon as you say you re an insurance agent, half the people either slam the door in your face or hang up on you. It seems we are guilty by association. For the simple fact that we are financial advisors some people actually look at us as criminals. I brought up the story of IBM blue for this reason: As a reader of Million Dollar Leads I want you to have every advantage you can. For instance, you should always use a blue pen to sign your name.

Since one of the biggest problems we face as insurance agents and financial advisors is" TRUST or the lack there of, " I want to share with you every little tool and technique that will enhance the way your clients, prospects and leads view you. Again. You may want to consider using blue ink on the paper that you use as your stationary. The whole trust factor comes into play here. Another thing you can do is consider wearing a navy blue suit or blue tie when you re meeting with your clients. Whatever works.

I even saw that there s cologne out now called Liquid Trust that is suppose to instill trust in whoever smells it. It can t hurt to try! Selling to someone that doesn t trust you is like trying to force a square block into a round hole. "It s just not gonna happen! " Ya see, when you are trusted, the resistance to hear what you have to say simply melts away. The main reason trust is so important is. I preach about the value of being a good listener. If you truly and sincerely listen to them and let them confide in you.

And actually listening to what your clients have to say and what they want. Not only will you gain their trust, but your commissions and referrals will grow immensely.

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